The Story of SEEQ

by founder - Ben Zaver


As someone who takes protein powder on the daily, I always hated the thick and milky texture of traditional protein shakes.

Not to mention, I never actually looked forward to drinking them.

So I set out to make my own. 

Throughout all of quarantine in 2020, I spent countless hours researching, subjecting my family and friends to blind taste tests, as well as working with food scientists to get the taste and texture just right.


Almost two years later in October of 2021, SEEQ launched with two deliciously fruity flavors: Strawberry Splash and Mango Pineapple.

All from my parents living room in Minnesota.

Shoutout mom and dad for letting me store 8,000 lbs of protein in their house.

We quickly started to gain traction on TikTok and sold out our first round of inventory in just one month...

It turns out Mark Cuban's son was a big fan as well. He ordered a bottle and got Mark to make a TikTok about it, rating it a perfect 10/10!

Unfortunately after selling out our entire stock and getting the Mark Cuban stamp of approval, it was time to say goodbye to shipping out of my parents living room.

A few months later we moved into our first warehouse and received a shipment of over 38 pallets of protein!

We figured surely 38 pallets of protein would be enough to finally be able to stay in stock.

but it turns out we were very very wrong...

These pallets didn't even last a week in our warehouse before we were completely sold out again.

With all the early support we received, we figured it was time to step it up and launch our first new flavor: Blue Razz Freeze

We did a big livestream on launch day and to our surprise ended up completely selling out of Blue Razz in just 6 hours...



So we decided to run it back and come out with another new flavor: Homemade Lemonade just 4 months later.



 We even got some custom Lemonade shoes made for the whole team.



Shortly after the Lemonade drop, we celebrated one full year in business by throwing a SEEQ birthday party.

and you guessed it, released another new flavor: Tropical Punch 😏🌴


After recovering from the one year celebration (From all the protein we drank of course), we wasted no time starting to prepare for our first Black Friday Sale ever.


We saw over 4000 first time customers come through from the sale so if you're one of those people reading this right now, I hope you're enjoying your protein 😎



As I'm writing this, we're currently planning all the crazy ideas that we have in store for 2023 and we can't wait to share them all with you guys.

Like always, thank you so much to everyone that has supported us up to this point. It's the coolest thing ever seeing how much everyone is enjoying their protein.

My plan is to update this page as our story continues.

To hopefully inspire others out there to be great both in and out of the gym.

This is just the beginning...

(Last Updated 12/20/2022)